Strengths and Weaknesses
Table of Content
Table of Content
Table of Content
Define Your Unique Selling Point
On this page, you’ll identify what truly sets you apart from other candidates and learn how to turn it into a competitive advantage in interviews.
Introduction
This question can appear in different forms during an interview, such as:
“What are your strengths?”
“What can you bring to the team?"
“What would you say sets you apart?"
“Why should we choose you?”
The wording may change, but the focus is always the same.
The interviewer wants to understand your strongest skills and, ultimately, what you have that other candidates don’t.
Choosing Strengths
To prepare for questions about your strengths, plan 2–3 skills that are:
highly specific (not generic and overused like "I'm hardworking")
relevant to the role
supported by evidence/real examples
If possible, you should find your USP (unique selling point) and highlight what really sets you apart from other candidates.
Finding your USP
Many candidates will have similar qualifications and experience. Your USP is what makes your memorable.
Think about unique skills, experience or knowledge that you have…
Do you speak multiple languages or understand multiple markets?
Have you built something impressive by yourself?
Can you bring strong communication skills and technical expertise?
Have you worked in various roles that give you a unique perspective?
Have you worked closely with a specific type of customer or end user?
Example USP strengths
I learned to code after working in marketing, so I understand both the product and the audience.
I’m a long-time user of the product, so I understand the user journey and where things can be improved.
I began my career in a fast-paced startup, where I had to juggle multiple roles.
I have deep knowledge of the Brazilian market and user behaviour.
I’m a strong communicator. Outside of work, I teach coding workshops to beginners.
I studied psychology before becoming a PM, so I bring a user-first mindset.
I’ve successfully managed remote teams for 5+ years, so I know how to keep people aligned and moving forwards.
One of my strengths is bringing structure to ambiguous projects, developed through joining several startups as an early hire before clear processes were in place.
Once you've through of 2-3 strengths, it's time to work on how to structure your answer.
Introduction
This question can appear in different forms during an interview, such as:
“What are your strengths?”
“What can you bring to the team?"
“What would you say sets you apart?"
“Why should we choose you?”
The wording may change, but the focus is always the same.
The interviewer wants to understand your strongest skills and, ultimately, what you have that other candidates don’t.
Choosing Strengths
To prepare for questions about your strengths, plan 2–3 skills that are:
highly specific (not generic and overused like "I'm hardworking")
relevant to the role
supported by evidence/real examples
If possible, you should find your USP (unique selling point) and highlight what really sets you apart from other candidates.
Finding your USP
Many candidates will have similar qualifications and experience. Your USP is what makes your memorable.
Think about unique skills, experience or knowledge that you have…
Do you speak multiple languages or understand multiple markets?
Have you built something impressive by yourself?
Can you bring strong communication skills and technical expertise?
Have you worked in various roles that give you a unique perspective?
Have you worked closely with a specific type of customer or end user?
Example USP strengths
I learned to code after working in marketing, so I understand both the product and the audience.
I’m a long-time user of the product, so I understand the user journey and where things can be improved.
I began my career in a fast-paced startup, where I had to juggle multiple roles.
I have deep knowledge of the Brazilian market and user behaviour.
I’m a strong communicator. Outside of work, I teach coding workshops to beginners.
I studied psychology before becoming a PM, so I bring a user-first mindset.
I’ve successfully managed remote teams for 5+ years, so I know how to keep people aligned and moving forwards.
One of my strengths is bringing structure to ambiguous projects, developed through joining several startups as an early hire before clear processes were in place.
Once you've through of 2-3 strengths, it's time to work on how to structure your answer.
Introduction
This question can appear in different forms during an interview, such as:
“What are your strengths?”
“What can you bring to the team?"
“What would you say sets you apart?"
“Why should we choose you?”
The wording may change, but the focus is always the same.
The interviewer wants to understand your strongest skills and, ultimately, what you have that other candidates don’t.
Choosing Strengths
To prepare for questions about your strengths, plan 2–3 skills that are:
highly specific (not generic and overused like "I'm hardworking")
relevant to the role
supported by evidence/real examples
If possible, you should find your USP (unique selling point) and highlight what really sets you apart from other candidates.
Finding your USP
Many candidates will have similar qualifications and experience. Your USP is what makes your memorable.
Think about unique skills, experience or knowledge that you have…
Do you speak multiple languages or understand multiple markets?
Have you built something impressive by yourself?
Can you bring strong communication skills and technical expertise?
Have you worked in various roles that give you a unique perspective?
Have you worked closely with a specific type of customer or end user?
Example USP strengths
I learned to code after working in marketing, so I understand both the product and the audience.
I’m a long-time user of the product, so I understand the user journey and where things can be improved.
I began my career in a fast-paced startup, where I had to juggle multiple roles.
I have deep knowledge of the Brazilian market and user behaviour.
I’m a strong communicator. Outside of work, I teach coding workshops to beginners.
I studied psychology before becoming a PM, so I bring a user-first mindset.
I’ve successfully managed remote teams for 5+ years, so I know how to keep people aligned and moving forwards.
One of my strengths is bringing structure to ambiguous projects, developed through joining several startups as an early hire before clear processes were in place.
Once you've through of 2-3 strengths, it's time to work on how to structure your answer.
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